Mastercard drops name from logo in subtle brand refresh by Pentagram
Pentagram has removed Mastercard's name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital retail payment points.
The distinctive overlapping circles logo will remain the same, but the all-lower case FF Mark typeface company name beneath the symbol will no longer be used.
The subtle design tweak by Pentagram, which was announced at the Consumer Electronics Show (CES) in Las Vegas this week, follows Mastercard's full rebrand by the design studio two years ago.
Pentagram's 2016 update to the brand mark was Mastercard's first for twenty years. At the time, the studio swapped the stripes in the overlapping portion of the circles with a solid block of orange, and spelled the company name beneath the logo rather than across its centre. Announcing the change to a wordless logo on its Facebook page, Mastercard said, "We usually don't like to name drop, but we think we can make an exception?"
The change follows research by Mastercard that found that more than three quarters of people asked were able to identify the brand from the two interlocking circles alone.
"Reinvention in the digital age calls for modern simplicity," said Mastercard chief marketing and communication officer Raja Rajamannar. "And with more than 80 percent of people spontaneously recognising the Mastercard symbol without the word 'Mastercard' we felt ready to take this next step...
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