French designer Patrick Norguet has paired raw concrete and sheet metal with colourful ceiling-mounted light boxes to create an unusual interior for this Parisian McDonald's.

Norguet ? who was put in charge of designing a new architectural identity for McDonald's restaurants across France in 2011 ? based his interior on shifting attitudes towards fast food, while taking into account the restaurant's high-profile location.

"This project came about as a result of a new study carried out over two years on the major changes of our time, the integration of new habits and new technologies," said Norguet.

"It has a radical and resolutely modern approach that affords clients of the Champs-Elysées location a high-quality setting and convenience of use, on two levels inside and on the new deck outside," he added.
The famous Avenue des Champs-Elysées connects the tourist hot spots of the Tuileries gardens and the Arc de Triomphe ? up to 300,000 people are thought to walk along it each day.

The boulevard boasts some of the highest rents in the French capital, and a dedicated association of shop owners who lobby for improvements, public projects, events and extended opening hours.

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At the McDonald's outpost, simple materials such as concrete, sheet metal and metallic netting contrast with a ceiling mounted of light boxes covered with colourful vinyls.

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