Design brand Menu has teamed up with architecture studio Norm Architects on The Audo, a hotel in Copenhagen where cosy, earth-toned guest suites double up as show spaces for new furniture and homeware.
The Audo encompasses Menu's headquarters, along with 10 guest suites that are all dressed with the brand's range of furniture, lighting and home accessories.

The Danish brand said the building highlights the "multidisciplinary, unifying nature of design".
"We wanted Menu to take a new approach to running a design business through openness, knowledge-sharing and collaboration," explained Joachim Hansen, director of Menu.
"By showing our collection in different contexts within hospitality we will make the collection become more alive," he told Dezeen.
The hotel occupies a 1918 building in Nordhavn ? an industrial part of Copenhagen that's home to the city's port and cruise docks, but just a short distance from the trendy neighbourhood of Østerbro, which is populated by cafes and shops.
Its name is an acronym of the Latin phrase ab uno disce omnes ? which translates as "from one, learn all" ? and a nod to the hotel's multifunctional spaces.

To ensure the hotel's internal spaces were on-brand, Menu approached long-standing collaborator Norm Architects. The two studios previously worked together on Menu's more typical Copenhagen showroom, the rustic interiors of restaurant Höst and a range of minimalist chairs.

"At the turn of t...