Mercedes Me, Melbourne Cafe, Victoria Events Facility, Australian Architecture Development, Images
Mercedes Me in Melbourne
3 Mar 2021
Mercedes Me, Melbourne
Architects: Jackson Clements Burrows Architects (JCB)
Location: Melbourne, Victoria, Australia

Mercedes Me Melbourne is one of seven concept stores globally. Situated on the ground level of the Rialto, on the corner of Collins and King Streets, the site occupies a highly prominent position in an area of the city currently undergoing extensive regeneration. Part of an extensive Rialto redevelopment, the design needed to capture this shift and provide a focal point for the surrounding precinct.

The premise was to evoke a connection with the language, care and finesse associated with the design of Mercedes-Benz cars, while also capturing a distinctly Melbourne flavour. A primary driver was to create a space to showcase Mercedes-Benz?s active role in Melbourne?s cultural landscape through its support of festivals, sporting events and arts events. It was also to provide a platform for tapping into and nurturing Melbourne?s thriving bespoke artisan culture. Beyond this, the space needed to embrace versatility on multiple levels, transitioning seamlessly from daytime cafe and meeting place to evening event space for opening parties, launches and black tie functions.
Developing out of this brief, in close collaboration with ST. ALi, the idea of the home emerged. The local café is, for many a Melbournian, an extension of ...