Micha Weidmann Studio has created a playful graphic identity for fashion designer Alber Elbaz's new venture, AZ Factory, based on the designer's signature style.
The London-based studio designed the visual and brand identity, which uses the Shard Sans Thin font and includes a round face with large eyes, to represent the AZ Factory brand. It also created a custom AZ logo for the label, as well as its packaging.
According to studio founder Micha Weidmann, the idea was to use two dots for the logo to play on Elbaz's eyes ? the former Lanvin designer is known for wearing round, oversized glasses.
A custom logo for AZ Factory features two dots
White serves as a backdrop to frame the simple but playful identity, which appears across all of AZ Factory's channels. The studio worked in "close collaboration" with Elbaz, Weidmann told Dezeen.
"Once the initial ideas were created we refined the designs in a sort of workshops style between the two of us," said Weidmann.
"He [Elbaz] is very focused in what he wants to achieve and he has the ideas and courage to create something different. This was essential to create a designer brand which is unique in its field."
Packaging with embossed details and ribbon bow ties
The studio also designed the packaging for the brand, which features the same identity with added embossed elements to illustrate the face motif.
Weidmann further captured the whimsy Elbaz is renowned for by abstractly reflecting his signature st...