Designer Michael Young is launching a new drinks brand called Beer Buddy at Design Shanghai, which features QR codes on the packaging that attendees can scan to connect digitally.
The brand, which produces a range of beers and plans to launch seltzers in future, is specifically targeted at Asia's numerous design events.
"Beer Buddy is uniquely designed to connect passionate creatives at events, trade shows and gatherings around Asia," Young's studio said.
Michael Young has launched a drinks brand called Beer Buddy
Each can or bottle features a QR code on the label. The idea is that event attendees will be able to scan this code to connect with other creatives at the event they are at via a website, which is currently in development. The concept and brand came about as part of an in-house project to create beers to celebrate the opening of Young's Shenzhen office last year.
The current range of drinks are all named after genres of music and feature colourful patterned artwork. The range includes a Rock and Roll wheat beer, a Disco pilsner and a Psychedelic IPA.
Beer Buddy has created a new pilsner called House to launch at Design Shanghai
For the official launch at Design Shanghai, Beer Buddy has unveiled a new pilsner called House.
The brand describes it as "a super fresh and crisp pilsner brewed according to a traditional German recipe."
The beer is produced using European hops and malt sourced from The Swaen, a 110-year-old malt house in Kloosterzande...