Dezeen promotion: architect Michele De Lucchi will turn Poltrona Frau's flagship store into a futuristic workplace during Milan design week.
Called Connecting Experiences, De Lucchi's takeover of Italian furniture brand Poltrona Frau's Milan flagship store will see the space turned into a prototype of his Earth Stations.
The architect will divide the space into several "nodes", each one encouraging visitors to engage in work, leisure or communication. An exhibition including renders and models that will introduce visitors to the Earth Stations, will also be placed in the store.
De Lucchi, an Italian architect, has spent two years researching how the evolution of technology will help humans design their work environments in the future to allow them to get closer to nature. "Earth Stations are active architectures that form networks that are easy to reach and are built in places that form or regenerate urban and infrastructural nodes," said De Lucchi.
"They respond to our evolving lifestyles where artificial intelligence increasingly frees man from bureaucratic and repetitive tasks, establishing an opportunity to create places that express personal freedom and harness the enormous potential of technology."
Crown Station is a conceptual workspace design by Michele De Lucchi
The space will be based on two concept Earth Stations he developed called Mountain Station and Crown Station.
Mountain Station is designed as a conference space that co...