Milan design store 10 Corso Como arrives in New York
Celebrated Milanese shopping destination 10 Corso Como has opened a location in Lower Manhattan's historic Seaport District, with black and white interiors carrying the brand's circular motifs.
The store has taken over the ground floor of the Fulton Building, a former market that has been extensively renovated as part of a wider effort to revitalise the neighbourhood.
It is the first US outpost of the retail concept, created in 1990 by fashion editor Carla Sozzani as "a living lifestyle magazine, with a diverse consumer experience at the core of its philosophy".
Named after its address in central Milan, the original 10 Corso Como offers a curated selection of fashion, furniture, homeware and other accessories, displayed among a mix of artworks and installations.
These are all interspersed across the old building and its outdoor spaces ? an altogether secluded setting that also includes a cafe.
In New York, the team aimed to achieve the same atmosphere and blend of creative elements, in a similarly historic building.
"I am very excited to introduce 10 Corso Como to New York," said Sozzani in a statement. "Almost 30 years after we opened in Milan, to be a part of such an inspiring resurgence in one of the city's oldest artistic and commercial neighbourhoods is a dream."
Like its Milanese counterpart, the 28,000-square-foot space includes an Italian café and restaurant, and sell clothing, design objects and books. An art and photography gall...
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