MINI creates Extraoddinary sustainability trail in collaboration with Kinetic Singapore
Dezeen Promotion: Extraoddinary is a treasure trail of sustainable solutions for urban living put together in Singapore by MINI and creative agency Kinetic.
Featuring packaging made from algae, shoes fashioned from pineapple and souvenirs formed from discarded plastic bottles, the eco trail through the city's Chinatown was designed to give Singaporeans a window into new ways to live in a city.
Last year, MINI and Kinetic created the first Extraoddinary trail, with a focus on building community. This year, the theme was sustainable design.
"There's no doubt we are living in extraordinary times, facing an unprecedented waste problem, climate change, food security issues," says Kidd Yam, head of MINI Asia.
"We hope to shine the light on a more sustainable path moving forward." This year's Extraoddinary trail ran for three days over 22 and 24 November, and Chinatown visitors and residents were encouraged to engage with colourful pop-up interactive installations.
Highlights included the Pineapple Trading Store, a fruit stand-style display that showed off the potential of Piñatex, a material made of pineapple leaf fibres, which are normally just an agricultural byproduct.
Set up in front of a Chinatown food centre, the Pineapple Trading Store provided information about this sustainable alternative to leather and displayed products made from Piñatex, such as shoes and bags.
Pineapples have a special place in Chinese culture because their name in certain di...
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