Design studio Mira has invented an automated camera system for museums, sports arenas and other public venues that enables visitors to get the perfect shot for social media without the use of their personal devices.

The Mira Cam was created by Mira, an offshoot of the design firm Cactus, which works at the intersection of digital technology and physical architecture. Mira is based in Brooklyn and Miami.
Mira describes itself "as the world's first automated photography platform" designed to produce high-quality images of people in entertainment and cultural venues, along with other public spaces.

The system enables people to capture the "perfect selfie" for social media without using their personal cameras. Mira's ultimate aim is to encourage people to put down their cameras and be more mentally present in an experience. The design team sought to invent a system in which "moments could be captured in a simple way, without disrupting the experience itself".

"The 'aha' moment for Mira came to us when we observed people inside amazing entertainment venues," said Noah Waxman, Mira co-founder and chief brand officer, in a media release. "They were so busy trying to capture the perfect Instagram shot that they failed to fully engage with their surroundings."
The Mira Cam system is designed to be "intuitive and simple". The automated, electric-powered cameras are affixed to walls, ceilings, floors and other surfaces, in...