Mlkk Studio channels nostalgia inside Aesop store in Sydney
A pinewood stud wall encloses this Aesop store in Sydney, which Mlkk Studio has furnished with domestic items to evoke 1960s Australian homes.
Mlkk Studio has designed the Aesop store ? which is just half-an-hour drive from Bondi beach ? to reflect traditional domestic life and stir up a "sense of deja vu" amongst locals.
It's fronted by a grid of pinewood planks and panels, intended to resemble the structural framework of post-war suburban homes in Australia.
"We found the beauty of the incomplete housing-frame resonates with the fading memory of the audience, who are mostly local Australians with a very similar background," said the studio.
"They shared a lot of memories and experiences in the '60s and '70s ? we believe this fascinating background offers the opportunity to curate a deeper level of retail experience through triggering one's memory of the everyday living in the past."
The studio sourced the timber from a nearby woodwork store in order to minimise customisation and construction costs, and draw upon the localised theme of the project.
The material is also meant to deliberately contrast the modern surroundings of Westfield Bondi Junction shopping mall.
"We had to be very careful and sensitive in the dimensions and spacing of each component," explained the studio.
"As most of the components are exposed, some sophisticated details used nowadays were not common in the generic domestic design in the '60s."
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