Simone Rocha and Craig Green were among designers tasked with redesigning Moncler's signature down jacket for its new Genius project, launched at this year's Milan Fashion Week.
On the opening night of the city's fashion week, 20 February 2018, the clothing brand Moncler invited visitors to a huge Milanese hangar.

Rooms inside were each dedicated to one of eight collections making up the Moncler's Genius initiative, which is described by the brand as a "hub of exceptional minds operating in unison while simultaneously cultivating their singularity".
Moncler tasked each of the eight collaborators, which included London-based designers Simone Rocha and Craig Green, with reinterpreting its down jacket.

They were instructed to keep its function in mind, ensuring that the design would still perform as a warm coat. "Each project has the classic Moncler down jacket as the main playground, stands on its own, and all of them unanimously converging on the item," said the brand.
"Keeping function at the core and approaching the duvet as an object, unique experiments ensue."

Each collaboration came with a corresponding number and mission statement.
The first collection, named Moncler 1, saw Valentino creative director Pierpaolo Piccioli design with the "pure essence" of Moncler in mind.

Doing so, he stripped back the duvet jacket ? creating minimal garments in elongated silhouettes, which he based on his previous couture collections.
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