Moooi has given each of its products a unique digital identity that customers can access by scanning with a mobile app, to instantly verify the item's authenticity.
Shoppers can download the Moooi app to their mobile phone, and scan a small round button with a floral design that will be attached to all items in Moooi's collection, to determine whether it is a genuine design by the Dutch brand.
Called The Button, the device, which contains a wireless chip, will be rolled out on all Moooi products. The furniture and lighting brand has described it as "a tiny digital superhero that provides Moooi products with an authentic digital identity".
The Button will be placed on all Moooi products
The Button works with near-field communication (NFC) technology, similar to that used in contactless payment. NFC technology enables communication between two electronic devices, one of which is usually a smartphone, over a small distance of four centimetres or less. When the button is scanned, the app will confirm instantaneously whether the customer is investing in an authentic piece of Moooi design. Moooi instigated the initiative as a way of helping their customers in the face of a growing number of counterfeits.
A wireless chip within The Button can be scanned by a smartphone
"Design brands and designers deserve protection to keep creating new products and investing in marketing their designs," said Moooi.
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