Motels are making a comeback, say AHEAD Americas awards judges
Nostalgia for the open road has led to a renewed interest in motels in the American hospitality industry, say AHEAD Americas jury members in this movie Dezeen produced for the awards programme.
The AHEAD Americas awards, which took place in Miami on Tuesday, celebrate the best in hotel and resort design across North, Central and South America.
The Calistoga Motor Lodge and Spa was awarded in the most categories, including Hotel of the Year, Visual Identity of the Year, Hotel Renovation and Restoration, and Spa and Wellness.
The Calistoga Motor Lodge and Spa was awarded Hotel of The Year at the AHEAD Americas awards 2018
Markus Schreyer, vice president for the Americas at Design Hotels and one of the AHEAD judges, sees the project as part of a broader trend of motel revivalism. "We're seeing the restoration of motels across the country, inspired by the freedom of Route 66," he claims in the movie, which Dezeen filmed during judging day at the Ace Hotel in New York,
The project is a renovation of a 1940s roadside motel by US design firm AvroKO, which features a rejuvenated retro colour scheme, swimming pools heated by geothermal springs and a spa that references the aesthetics of Wes Anderson's films.
The Calistoga Motor Lodge and Spa was seen by AHEAD judges as part of a wider trend of motel revivalism
The judges praised the hotel's designers for their subtle approach to the renovation.
"To show restraint is probably one of the hardest things you can do as a...
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