Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots.
The brand's first redesign since 2009 aims to place the mountain at the core of the drink's identity, with the landscape incorporated into the branding and the word mountain added back into the logo.
Mountain Dew has rebranded
"With this new visual identity, Mountain Dew is reclaiming its legacy with a timeless look designed to elevate both the physical and digital spaces the brand adventures in," said PepsiCo chief design officer Mauro Porcini.
"We're excited for fans to see the new Mountain Dew, which includes an updated logo that embodies the brand?s origins, a sunny refreshed color palette, and graphic outdoor landscapes unique to the Mountain Dew flavors." The updated design focused on mountains
PepsiCo's design team replaced the abstract mountain shapes in Mountain Dew's previous branding with cartoon-like green mountains topped with snow.
The updated logo was informed by previous designs used in the 1970s, 80s and 90s and includes the word mountain, which was previously styled as Mtn.

Read: Pepsi unveils "unapologetic" logo focused on brand's heritage

To further draw attention to the heritage of Mountain Dew, which was first made in the 1940s and trademarked in 1948, the date was established was incorporated into the logo.
A citrus leaf outline was used fo...