Moustache opens Paris store that looks as if it is carved out of stone - architecture and design

Moustache opens Paris store that looks as if it is carved out of stone



En Bande Organisée and Julien Dufresne Architecte used pale polished concrete to create the cave-like interiors of French brand Moustache's Parisian store.
White polished-concrete walls dotted with curved alcoves and ceilings with organically-shaped skylights feature in Moustache's recently-opened Paris store.
Located in the city's Canal Saint Martin district, the 120-square-metre space is the brand's first ever physical store.
Founded in 2009, Moustache produces design objects, lighting and furniture by designers such as Inga Sempé, Jean-Baptiste Fastrez, Big-Game, Ionna Vautrin and Bertjan Pot.

Moustache founders Stéphane Arriubergé and Massimiliano Iorio asked Paris-based design studio En Bande Organisée and Julien Dufresne Architecte to create a distinctive store interior that allowed products to be the main focus. The store's facade has thus been kept deliberately simple. Its large glass window reveals a chalk-white, cave-like interior that looks as if it has been carved out of stone. The brand's name and logo are engraved into the top of an archway that frames the entrance door.

Inside, furnishings and design objects are displayed along the store's smooth walls, set within alcoves or placed on top of plinths which curve and blend into the walls and floors.
A carefully designed lighting system ensures that each alcove and plinth is bathed in what Moustache describes as a "solemn, almost mystical light".
The blue checkout counter has also been cast in p...
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