Peddle Thorp Architects undertook the interior store planning and fixture design of the 3 top floors in the newly refurbished flagship MYER store in Melbourne. This department store receives the ?Store Design of the Year Award? at the 2011 Oracle World Retail Awards.

Myer is Australia?s largest department store group and has been a market leader in Australian retailing for the past 100 years. Myer offers the largest range and the latest national and international brands across a number of categories including women?s and men?s apparel; fashion accessories; childrenswear; cosmetics; home-wares; furniture; toys and electrical goods.

The project included the design and implementation of level 5, 6 and 7 floors layout. Level 5 showcases the home-ware products including beddings, cookware, and wedding registry. Levels 6 and 7 showcase electronics, home entertainment, and the gaming collection.
Through a collaborative design process involving Myer Design, and shop-fitters, our challenge was to create a unique retail experience for each environment, developing a specific design theme on each floor. The organic contemporary level 6 and 7 have been designed as interactive futuristic spaces. The designer introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.

Through the design of winding gondolas, display tables, and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchan...