Plywood covers almost every surface in this store that creative studio Mythology has designed for beauty retailer Shen in Brooklyn, New York.
Shen's new retail space is nestled in Brooklyn's Cobble Hill neighbourhood and measures 1,550 square metres.
The former store of the beauty retailer ? which is known for selling a roster of independent makeup and skincare brands ? had been located in the nearby area of Carroll Gardens and featured a mix of white and lavender-pink walls.
The interior of Shen's store is lined with plywood
Manhattan-based Mythology has fashioned a warmer fit-out for this location, opting to line every surface in Baltic birch plywood. "We challenged ourselves to use a singular material because we wanted to juxtapose a humble utilitarian material like plywood with the high-end products featured in Shen's product offering," Ted Galperin, a partner and director of retail at Mythology, told Dezeen.
"Using both the face and end-grain of the plywood allowed us to create a multitude of custom applications, and add visual variety to the space."
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