Paris-based Nem Architectes has renovated a villa in Grasse, France, transforming it into a bright pink tourist destination named Domaine de la Rose for beauty company Lancôme.
The villa contains lounge and meeting spaces that can host perfume-making workshops, events and exhibitions, designed as a place where visitors can learn about the Lancôme brand and perfumery. Nem Architectes also added a perfume distillery and warehouse underground.
Nem Architectes covered a building on the Lancôme estate in pink. Photo by Laziz Hamani
Surrounded by floral gardens used to make perfume, Domaine de la Rose is located on the Lancôme estate in Grasse, which is known as the world's perfume capital.
"The purpose of this design is to create a functional, practical, and sustainable building that can be both beautiful, contemporary and exemplary while showcasing the brand's luxurious and exceptional heritage and artistry," Nem Architectes told Dezeen. It is located on a hillside in Grasse. Photo by Passage Citron
The studio removed all buildings on the estate except for Domaine de la Rose, which was painted striking pink and reroofed with locally-made pink glazed canal tiles.
The villa is comprised of a pair of two-storey wings connected by a single-storey lobby. The upper levels of both wings open onto the roof of the lobby below, creating a terrace with views of the surrounding hills.
A terrace overlooks the surrounding landscape
A path cuts through the centre of the buildin...