??Nespresso creates "enchanting phygital experience for the senses" with Gifts of the Forest campaign
Dezeen promotion: coffee brand Nespresso has enhanced its boutique windows through augmented reality, adding a digital experience to its festive campaign called Gifts of the Forest.
Described by ??Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign.
The creative concept intends to reference the rich biodiversity of rainforests and was developed in collaboration with fashion designer Johanna Ortiz.
Visitors to Nespresso boutiques worldwide will encounter an "extraordinary showcase" using augmented reality (AR) and sound technology.
Rolled out across the globe, the experience sees capsules from the corresponding Gifts of the Forest coffee range displayed alongside intricate paper models which depict parrots nestled amongst tropical foliage and flowers. The Gifts of the Forest AR experience is available at Nespresso stores worldwide
With the help of AR technology, the models are activated when shoppers scan a QR code on the store's window ? the birds appear to flutter out into the street, and the leaves sprout and spread across the store facade.
German brand and retail experience experts from Liganova took charge of the installation's AR engineering and the campaign?s global roll-out, while the Paris branch of marketing company FutureBrand handled retail conceptualisation.
The experience is activated when shoppers scan a QR code
"Liganova has managed to enhance our st...
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