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Arch2O.com - Architecture & Design Magazine
Nestlé Application Group is a game of contrasting opposites in regards to form, material, and color. With clarity and force, it introduces performance and theatrical qualities to industrial architecture.
Courtesy of Rojkind Arquitectos – Photographs : Paul Rivera
In his ?A Concrete Atlantis,? Reyner Banham posits ?a casual connection, conscious and cultural, between modern architecture and industrial utilitarian structures of an industrial epoch.? From Loos and Behrens to Gropius and Le Corbusier, at the beginning of the 20th century, a constant back and forth was established between architecture and industrial construction?until now, marginalized in architecture?that would continue to be a characteristic of contemporary architecture. Architecture was tasked to reinvent the industrial world, understood as the invention of an image that moves between the operative logic and the logotype. Courtesy of Rojkind Arquitectos – Photographs : Paul Rivera

Within this framework lays the work that Rojkind Arquitectos has done for a pair of factory additions for the Nestlé Company. The first commission consists of a vestibule for one of its chocolate factories in the outskirts of Toluca, near Mexico City. It is a structure of sloped plains attached to the existing factory that serves as the central core for a future museum. The second commission located in Queretaro?s industrial zone is a laboratory for developm...