Neville Brody designs Coca-Cola's first ever own-brand typeface - architecture and design

Neville Brody designs Coca-Cola's first ever own-brand typeface



Coca-Cola has revealed its new typeface designed by British graphic designer Neville Brody, marking the first time that the brand has had its own unique font in its 130-year history.
Named TCCC Unity ? an acronym of The Coca-Cola Company ? the typeface was unveiled last week at the Museum of Design Atlanta by Coca-Cola's vice president of global design, James Sommerville, who told the audience that the typeface "encapsulates elements from Coca-Cola's past and its American Modernist heritage."
The font, designed by Neville Brody's eponymous typographic design agency Brody Associates, is the first own-brand typeface in the soda company's 130-year history.

Brody, known for his pioneering work in the late 80s and 90s as the designer behind influential magazine The Face, was asked to create a flexible typeface for Coca-Cola that would work across all scales and platforms.
Using the brand's extensive archive for inspiration, Brody worked with alongside the in-house team at Coca-Cola to develop a typeface that retained a level of familiarity.
While Coca-Cola described the resulting TCCC Unity as a future-facing font, others were quick to point out that a new typeface will not be enough to rectify declining soda sales.
In an article for Fast Company magazine, writer Mark Wilson called the typeface a "modern font for stone-aged thinking", stating that "Coca-Cola continues to operate under the mindset that its sinking soda ship is a brand problem rather than a product problem." He added: "...it's time that Coca-Cola rethinks its core convictions, and what it can do with a global distribution network other than sell more soda.

Commenting on Twitter, @FdK_Simon agreed: "Design can do a lot of things, but only if focused where it matters - not sure that investing in a new typeface is going to halt the decline of Coca-Cola. However, the post-rationale of relating it to the brand heritage is a triumph of marketing nonsense!".
Fellow Twitter user @arthuradesign weighed in with: "Design can help change a business problem but a product problem is not fixed with a typeface."
Following TCCC Unity's launch, Sommerville posted a presentation to his instagram account, in which the wide form font, with its open arcs and rounded counters, is showcased in a number of weights and styles.
"Geometric flair and circularity drawn from the archive form the basis of the Latin script," it read. "A large x-height ensures it works in physical and digital environments."
"Regular weights are used for text and headlines," it continued, "with Condensed weights applied to information text."

The introduction of the bespoke font sees Coca-Cola following in the footsteps of brands such as YouTube, the BBC, IBM, Nokia, Intel and Airbnb ? all of which have launched their own typefaces.
To mark the launch, Coca-Cola has also introduced a smartphone app that can be used by those with an interest...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

--------------------------------
 
Dezeen at IKEA Festival: robot paints student artwork on day five

Modern Brazilian home embraces transparency and nature

06-05-2016 22:05 - ( Interior Design )


casa vicens, antoni gaudí’s first residential project, opens after major restoration

Timber frame mountain home with rustic details in Big Sky

This handcrafted timber frame mountain home was designed by Locati Architects, located in the Yellowstone Club, an exclusive ski resort community in Big Sky, Montana. Yellowstone Club is the world’s only private ski and golf club. It offers its...
10-11-2016 21:43 - ( Interior Design )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

BRE Partnership for Sustainable Construction in Russia

Partnership for Sustainable Construction, BRE Russia, MGSU, RuGBC, Eco Building BRE Partnership for Sustainable Construction in Russia National Research Moscow State University of Civil Engineering + Russian Green Building Council News 19 Jul...
19-07-2017 21:47 - ( Architecture )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

Stone and timber mountain dream home in Big Sky, Montana

Lucky Star Ranch is a stone and timber mountain dream home designed by Van Bryan Studio Architects, located in the resort village of Big Sky, Montana. Custom home builder, On Site Management constructed this traditional style home over the course of...
05-12-2016 21:42 - ( Interior Design )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

São Lourenço do Barrocal Hotel in Monsaraz

São Lourenço do Barrocal Hotel, Monsaraz Building, Architect, Images, Portuguese Architecture São Lourenço do Barrocal Hotel in Monsaraz Portuguese Vacation Development in Portugal – design by Eduardo Souto de Moura, Architects 27 Mar 2017 São...
27-03-2017 21:41 - ( Architecture )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

This Concrete House Was Designed With Amazing Views Overlooking The City

Photography by Adam Letch   ARRCC have recently completed the City Villa, a modern family house in South Africa, that was inspired by architects like Tadao Ando and the use of geometric forms to sculpt natural light.   The house is made up...
08-03-2017 21:41 - ( Architecture )


casa vicens, antoni gaudí’s first residential project, opens after major restoration

Room No Roof – Extension of a 1950s Residential Building in West London

Room No Roof is situated on a prominent corner of West London. It is a house extension and refurbishment of a 1950s residential building on Portobello Road that reacts to the surrounding environment, including the local property market. Continue...
17-10-2017 21:59 - ( Architecture )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

A charming seaside cabin on the beach of Portugal

This inviting seaside cabin designed by the Portuguese studio Saaranha Vasconcelos is nestled beachside near Comporta, a village in Portugal. The atmosphere of this home speaks of true relaxation and joie de vivre. The interiors feature candy...
12-07-2016 21:36 - ( Interior Design )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

ANSKA Unveils Floating Platform Design for Paris Olympics

ANSKA has unveiled Spots, a series of temporary floating platforms to host micro-events for the Paris Olympic Games of 2024. Intended as an alternative to classic river typologies like barges or heavy structures, Spots are modular systems that can...
28-01-2017 21:43 - ( Architecture )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

Dreamy cabin retreat perched on a rocky mountainside in North Carolina

Timber Sky Retreat is a dreamy cabin designed by Platt Architecture, nestled on the edge of a rocky outcropping in Burnsville, North Carolina. The home is nestled in a private community called “Mountain Air”. It offers incredible views...
27-04-2017 21:45 - ( Interior Design )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

Gorgeous dream home nested in the mountains of Tahoe, California

This gorgeous dream home with mid-century styling was designed by John Maniscalco Architecture, located in Sugar Bowl, a ski and snowboard area in Norden, California. This dwelling is all about expansive windows framing the views of the breathtaking...
06-10-2017 21:46 - ( Interior Design )


casa vicens, antoni gaudí’s first residential project, opens after major restoration

Millgrove House by Toms + McNally

Designed in 2017 by Toms + McNally, this contemporary private residence is located in Hamilton, Canada. Description by Toms + McNally For Toms + McNally Design, Architecture is a response to context. Millgrove House,...
20-12-2017 21:20 - ( Architecture )
casa vicens, antoni gaudí’s first residential project, opens after major restoration

Pixseed Academy Interior Design in Beijing

Pixseed Academy Interior Design, Beijing Building Development, ChaoYang Architecture Images Pixseed Academy Interior Design in Beijing Renovated Place of Work in Township LaiGuangYing, ChaoYang District, China – design by JSPA DESIGN 11 Sep...
11-09-2017 21:48 - ( Architecture )
-------------------------------------