New app Smartify functions as "a Shazam for the art world"
An app has launched that allows users to instantly identify artworks and access information about them, by simply scanning them with a smartphone.
Smartify launched at the Royal Academy of Arts in London last week. It has been described by its creators as "a Shazam for the art world", because ? like the app that can identify any music track ? it can reveal the title and artist of thousands of artworks.
It does so by cross-referencing them with a vast database that the company is constantly updating.
Smartify is already in use in over 30 of the world's major galleries and museums, including the National Gallery in London, the Rijksmuseum in Amsterdam, The Met in New York and LACMA in Los Angeles.
The company refuses to reveal exactly how it works, but said that it creates "visual fingerprints" to differentiate between each artwork. "We scan artworks using photos or digital images and then create digital fingerprints of the artwork, meaning that it is reduced to a set of digital dots and lines," explained co-founder Anna Lowe.
"When a user tries the app against an artwork, the app analyses the target artwork and matches it against existing images we have scanned."
The app provides users with detailed information about the piece they're looking at, as well as recorded interviews with the artist. The aim is to offer a more human story, rather than the dry descriptions typical of audio guides and catalogues.
Lowe described it as &qu...
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