R2 Companies and Gensler have teamed up to revitalize the Milwaukee Post Office building and convert it into a mixed-use destination with retail and an activated riverfront arcade. The master plan aims to transform the brutalist building, which is one of Milwaukee's largest and most iconic, by carefully considering the existing site and accordingly defining an identity for Milwaukee's downtown. 

© R2 Companies

R2 Companies and Gensler have teamed up to revitalize the Milwaukee Post Office building and convert it into a mixed-use destination with retail and an activated riverfront arcade. The master plan aims to transform the brutalist building, which is one of Milwaukee's largest and most iconic, by carefully considering the existing site and accordingly defining an identity for Milwaukee's downtown. 
"As people migrate back to urban cores, transforming urban relics are the answer to healing the downtown fabric of cities while providing authentic experiences for new generations living in and around them," said Benjy Ward, principal of Gensler. "The Milwaukee Post Office site exemplifies this potential."

© R2 Companies

The site is connected to the river walk, an elevated highway, and an intermodal station that boasts 1.4 million annual users?features that the architects believe endow the adaptive reuse proposal with the necessary potential to become a dyna...