Music: New York directing collective New Media Limited takes hand-painted clay characters on a Hansel and Gretel-inspired adventure in the music video for Yeasayer's Silly Me track.

New Media Limited, which is made up of Mike Anderson, Ryan Dickie and Abigail Horton, had previously directed a film for Yeasayer, and were brought on board to create something of the same aesthetic.

"The only real direction we were given was to link it to I Am Chemistry, our previous video for Yeasayer, so we made it the prequel to that video," Anderson told Dezeen. "We wanted to do a riff on Hansel and Gretel, both cartoony and very dark."

"We'd already made a world in Chemistry, and it was fun to expand on that and the explore the solar system that world was in," he continued.
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Anderson said the team's creative process often results in videos that form an "abstract" representation of the lyrics.

Throughout the Silly Me video, two main characters ? a boy and a girl ? explore a series of settings and landscapes.
They begin in a forest, before finding a secret house amongst trees filled with dancing animals.

The pair begin dancing with the fauna, who are cooking something in a cauldron, before the animals turn on them ? eventually dismembering the boy and throwing him into the cooking pot.
The girl then dives into the cauldron after the boy, event...