The emergence of NFTs will trigger a wave of artistic innovation and allow creatives to sell avant-garde work directly to customers, according to digital designers.
"We're right at the beginning of the frontier," 3D artist Alexis Christodoulou told Dezeen. "This is an opportunity to create something beautiful because you're in charge again."
"You can directly connect with the people that consume and like your art," added Andrés Reisinger, who auctioned off ten virtual furniture pieces as NFTs in February.
"You don't need any middle man like a brand or gallery because we have replaced these institutions with code."
Non-fungible tokens (NFTs) have been in the news recently as they have been used to sell virtual artworks, fashion and entire houses. Top: 3D renders by Andrés Reisinger have been sold as NFTs. Above: render by Alexis Christodoulou
Motion graphics artist Andreas Wannerstedt believes this will ultimately lead designers to create more avant-garde work.
"I think a lot of high-level artists and designers will try to move away from the commercial design industry and focus more on their own projects," he told Dezeen.
"It will take some time before the world understands the true power of NFTs but being able to create a unique digital file opens up a lot of doors. What we are seeing right now is just the beginning."
"Not many formats have been explored"
Non-fungible tokens are digital certificates of...