Nike's latest Joyride sneaker creates the feeling of "running on bubbles"
Nike's Joyride Run Flyknit trainer features a cushioned underfoot platform made up of thousands of tiny rubber beads that mould to the runner's foot shape and stride over time.
The Nike Joyride Run Flyknit is designed for all runners, from beginner to athlete, with a springy sole that has been engineered to absorb the impact of a stride, giving the user's legs "a day off".
Four pods filled with thousands of tiny beads are positioned at different pressure points of the foot, directly underneath the runner's feet.
The beads are made from thermoplastic elastomers (TPE) ? a polymer blend with an elasticity similar to rubber that is both durable and springy.
Being contained inside their separate capsules allows the beads to expand in all directions ? what Nike refers to as multi-dimensional displacement ? to create a footbed that forms to your foot over time. Nike likens the sensation to "running on bubbles".
"We've proven that we can make runners faster with some of our other models, like the Nike React, but we also know that not every runner is looking to break their personal record or to run a marathon," explained Kylee Barton, senior director of Nike Running Footwear.
"Some of the design language used in the faster products can actually be off-putting for some people, and can feel very 'elite' runner," she continued.
"We also know that recovery runs are important for elite runners on days off, and they need something to make tha...
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