Nike has launched a pair of laceless basketball trainers that tighten at the touch of a button or swipe of a smartphone.
Unveiled 15 January 2019 during a keynote held at the sports brand's New York headquarters, the Nike Adapt BB shoes are an advanced version of the self-lacing Back to the Future-style Hyperadapt 1.0, which launched in 2016.

Designed to refine fit using technology, the Adapt BB features a tiny custom motor and gear train that attach to cords ? all embedded in the shoe structure. When the wearer steps into the shoe, pressure sensors react to trigger the system to tighten the upper around the foot.
A pair of buttons on the outer side also allow wearers to manually adjust the fit.

Nike Adapt BB also debuts the brand's FitAdapt tech, which syncs data from the shoe's sensors with a smartphone application. The app records the fit according to different activities, so users can chose preferred settings at a later date. Nike intends to roll out the tech across a range of sports apparel, but chose to begin with basketball because players alternate frequently between high-intensity activity and periods of rest during games.

"We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes," said Nike VP creative director of innovation Eric Avar in a statement.
"During a normal basketball game the athlete's foot changes, and the ability to quickly change your fit by loosening your shoe t...