Nike ISPA apparel is designed for extremes of everyday life
An inflatable jacket, a mesh bodysuit and split-toe sneakers are among the products Nike has repurposed from ultra sport activities to suit the lifestyles of city dwellers.
The collection was created as part of the brand's ISPA philosophy, which stands for the principles of improvise, scavenge, protect and adapt. ISPA was established in 2018 to create products for everyday use in cities rather than extreme sports.
Inflate Jacket has a custom-built air bladder inside its lining that blows up the coat when temperatures change
"ISPA is making more about the kind of extremes and the fringes of what people are doing more in their everyday lives in the city," Nike design director for energy apparel Nur Abbas told Dezeen.
"So it's not necessarily about running faster or jumping higher, but just, how can you improve the way someone feels throughout the day," Abbas added. "How could we repurpose things that we're seeing being used by fringe kind of sport kind of subcultures, like ultralight hikers, ultra runners"" Mesh airflow panels on the black and green bodysuit were placed according to athlete research by Nike on heat and sweat accumulation
The ISPA design team develops projects by reworking existing designs, and repurposing scrap or waste materials. Abbas said the result is a series that is "a little bit more stripped back and maybe less polished" than other Nike collections.
Among the designs is the Inflate Jacket, a coat with a cu...
-------------------------------- |
ARCO DE MEDIO PUNTO. Vocabulario arquitectónico. |
|
Joy Group Office: Revitalizing Shanghai’s Corporate Workspace
27-04-2024 08:34 - (
Architecture )
Amber Place: Zen-Inspired Remodel
27-04-2024 08:34 - (
Architecture )