Nike has released trainers for Pride Month that feature pink triangles, which have been met with criticism from LGBT advocacy group ACT UP.
Launched today, 6 June, the trainers are part of the BeTrue collection, which was originally created in 2012, and is updated each year as part of an initiative to create an inclusive relationship between sport and the LGBT community.
Using the slogan "reclaiming the past, empowering the future", the 2018 collection integrates "colours and symbols that have been reclaimed and historically repurposed by the LGBTQ community," according to Nike.
The updated collection features variations of the Nike Vapormax Plus, the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit in lavender shades, some with a pink triangle, which Nike describes as "a shape that has a complex past in LGBTQ culture". "Originally used to identify LGBTQ individuals during WWII, the triangle was reclaimed in the 1970s by pro-gay activists and was later adopted by the AIDS Coalition to Unleash Power (ACT UP) in their memorable 1980s-era 'Silence=Death' campaign," explained Nike.

However, the use of the pink triangle for financial gain by Nike has been met with criticism from ACT UP.
The advocacy group said on Twitter, "Hey Nike. We love that you're moved by our work. How about donating the proceeds to current work we continue to do""
ACT UP co-facilitator Jason Rosenberg also commented: "This ...