Sportswear company Nike looked to the suit-makers of Savile Row to design London-based Chelsea Football Club's home kit for the upcoming 2020/2021 Premier League season.
The home kit, which will be used by Chelsea Football Club's men's and women's teams, has a blue shirt and shorts that are both covered with a herringbone pattern.
Nike designed the football kit to directly reference the bespoke suits that are made on Savile Row ? a street in Mayfair, central London renowned for offering traditional tailoring services for men.

"Inspired by London's long association with master tailors and their exquisite craftsmanship, the Blues' new home jersey ventures into the realm of statement shirting: a luscious, textured, modern classic, wholly befitting the capital's most stylish club," explained Nike. "Just as Chelsea is woven into the fabric of London life, the city's rich fashion heritage is woven into the new shirts, the traditional blue elevated by a subtle all-over herringbone knit and garnished with bespoke flourishes."

The herringbone-patterned material is complemented with dark blue tape that runs down both sides of the shirt from the arms to the waistline, which is embossed with the words "The Pride of London".
According to the designers, the font and colouring of the lettering is a nod towards labels that are sewn inside the hand made suits.

"London is the epicentre of English tailoring and the kit takes its inspiration from this ico...