American sportswear brand Nike looks set to create a range of digital fashion products after filing a range of trademark applications for virtual trainers and clothes.
At the end of last month, the American company filed seven applications with the US Patent and Trademark Office for use on "downloadable virtual goods" and "online and in online virtual worlds".
The brand's widely recognised tick logo and basketball player logo have been included in the application as well as its Just Do It slogan.
The trainers could be used in the metaverse
Nike's virtual items would allow customers to wear its items in the metaverse ? a virtual world where people can experience a parallel life online or using virtual reality or augmented reality. Trainers such as the Air Max 2090 (pictured), could be redesigned by Nike to be worn in the metaverse.
The brand has also listed a flury of job opportunities related to the virtual design world on its jobs board.
Among them, is a post for a virtual material designer, who would "combine their experience, problem-solving abilities, and creativity to build the future of Nike Footwear materials".
The virtual collections could be sold as NFTs
Virtual shoes and clothing items have the potential to be sold as digital collectables, or non-fungible tokens (NFTs). Products can be identified with digital certificates that indicate the ownership and authenticity of digital assets.
The items are individually recorded or minted on...