Nike unveils Advanced Apparel Exploration collection designed by data
Nike has combined computational design with its innovative knitting technology to create a capsule collection of menswear pieces, which it believes will take clothing to a "completely different place".
The Advanced Apparel Exploration collection 1.0 is the first in a series of data-informed clothing ranges to be designed by the sportswear giant.
Made up of nine pieces, the capsule collection sees performance data collected from athletes fed through a knitting machine ? resulting in high-performance garments that provide extra ventilation and coverage where needed.
"In apparel design, we have forever been combining multiple materials, depending on the problem we are solving, often resulting in the build up of seams and complexity. Sometimes this creates a new problem as we are solving another," said Kurt Parker, Nike's vice president of apparel design. "Over time, our understanding of the body in motion and new manufacturing techniques have started to converge."
This convergence has allowed Nike to combine data-mapped design with its existing Flyknit technology, which allows a nylon-spandex yarn to be woven in varying thicknesses across a single piece of fabric.
Flyknit was first introduced for the London 2012 Olympics, and has since been purposed for athletics shoes and casual trainers, as well as drum skins and seating upholstery.
"It takes us to a completely different place," said Parker. "Instead of having to cut ...
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