Nike unveils World Cup 2018 kits for England and Nigeria - architecture and design

Nike unveils World Cup 2018 kits for England and Nigeria



Nike has revealed the football kits for the Nigeria and England teams at this year's World Cup in Russia, which both combine designs from old strips with elements inspired by youth culture.
The kits were unveiled at an event in London earlier this week, where footballers from both teams ? including Nigeria's Kelechi Iheanacho and England's Alex Oxlade-Chamberlain ? were on-hand to model the pieces.

Firstly, Nike presented England's home and away kits, as well as a collection of matching tracksuits.
While the shirts feature colours and motifs historically seen on England kits, the designers were keen to update the elements to give them a "modern approach" ? doing so through material innovations and the slimline cut of the garment.
Both kits feature the Saint George's cross on the outer back neck, while a rosette is located on the inside.
A custom typeface based on Johnston and Gil Sans fonts was designed for player names, and numbers have been moved from the centre of the shirt to below the crest to make the fabric more breathable.

The home kit follows a classic look, pairing a white shirt with blue shorts ? both accented by red trimming.
"The home kit is more traditional, to give the fans what they want, but there was definitely a modern approach to that through the material innovation and the cut of the garment," Hoppins told Dezeen. "It still looks fresh and modern, but it's still traditional."

The away kit features a two-tone red grap...
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