Nio and Hussein Chalayan launch clothing collection inspired by world's fastest electric car
Chinese electric car company Nio has launched its debut clothes collection in collaboration with experimental fashion designer Hussein Chalayan.
The limited edition capsule collection, called Neo Extreme, contains 18 pieces including hoodies, polo shirts, t-shirts and dresses. Each is inspired by the company's Nio EP9 car, which is the world's fastest electric car.
"The Nio Extreme collection embodies the spirit of pushing limits and breaking boundaries," said Alexander Åhnebrink, design director of Nio Life, the lifestyle subsidiary of the company.
Nio chose to work with Chalayan specifically because of his close relationship to technology. His innovative designs fuse fashion with technology, science, architecture and film.
The London-based fashion designer is known for designing clothes that dissolve, dresses that incorporate moving parts operated by remote control, and a robot dress loaded with Swarovski crystals. His designs have been worn by Lady Gaga, Kim Kardashian, Victoria Beckham and Rhianna.
"Both Chalayan and Nio push boundaries and test limits in their respective industries," said Åhnebrink. "He is also very close to technology."
Extreme is comprised of two parts, the Speed Collection and the Movement Collection. Both parts of the collection are designed to reflect the way that the movement of the body is expressed through the fabric.
One piece named Shell, that opened the show, is a 3D-printed concept piece that incorporat...
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