Automotive brand Nissan has collaborated with sportswear company New Balance to create the Kicks 327 ? a car that resembles a trainer.
Created to promote Nissan's electric Kicks SUV, the collaboration is a play on the car's name, which is slang for trainers.
"The car name Kicks means sneaker in English slang," explained Nissan. "This became the origin of the idea and led to the realisation of a tie-up with sneakers."
The Nissan Kicks 327 (left) was designed to look like the 327 trainer (right)
The SUV was adorned with a body wrap to give it the appearance of a grey New Balance 327 trainer.
The shoe's suede upper was replicated with a graphic print above the wheel arches, while laces were emblazoned on the vehicle's bonnet and the collar, tongue and eyestay were replicated on the roof. According to Nissan, the 327 trainer was picked for the collaboration because its appearance matches that of the SUV.
The car was covered with a body wrap
"The 327 has a stylish SUV-like appearance and is light and sticks to the ground," the brand explained.
"We thought it would match the concept of the Nissan Kicks e-Power 4WD, which allows you to enjoy driving in any situation, whether on the street or off-road."
Suede details were printed on the car
Footwear brand New Balance also emphasised that the trainer's ethos matches that of the SUV.
"327 is a model born from the design inspiration of New Balance's road, trail and race running shoes in the...