Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo.
The company name has been kept at the centre of the logo, but is no longer raised and has been simplified into basic, block lines. The font has also been refined and the lettering stretched out to create more in-between space, offering a cleaner aesthetic.
Nissan's debuted its new logo on the electric Ariya SUV and all of the brand's future fully-electric vehicles will feature an illuminated version of the design.
This will be lit by 20 LEDs ? a number chosen to represent the number of years since the last logo redesign.
Nissan's debuted its flat logo on the Ariya SUV
The logo, which has been three years in the making, was initiated in 2017 by Nissan's senior vice president of global design Alfonso Albaisa. Albaisa set up a design team led by Tsutomu Matsuo with the brief of updating the company's brand identity to something "thin, light and flexible".
"Inspiration was drawn from breakthroughs in science, technology and connectivity," said Albaisa. "How these have brought fundamental changes to customers. As you can imagine, visions of digitalization started swirling in our heads."
Nissan has spent three years designing the logo
The need to illuminate the logo on Nissan's logo on upcoming all-electric models presented the team with technical challenges, including correctly judging the thickness ...