Nolii launches line of smartphone accessories to tackle an industry "rife with over-design"
Products fair: London brand Nolii has launched a collection of minimal smartphone accessories designed to simplify everyday tasks, from chargers with tangle-free cables to modular phone cases.
For the range, Nolii created a modular family of technology and smartphone accessories, including a modular phone case featuring a "click lock" that can host different add-on elements like a battery pack, a fitness band or a card wallet.
Nolii's first family of products and accessories boasts a minimal aesthetic
According to Noli's design director Daniel Barnes, the brand's products are designed to be customised based on people's lifestyle needs as well as their aesthetic.
"Nolii is a brand that takes a systematic approach to product design," Barnes told Dezeen. "Our design process is rooted in observation and insight into our real lives and how we interact with technology so that we solve everyday frustrations as one inter-connected problem." "We call this approach 'human-first', and we believe it is this that sets us apart [from other tech brands]," he added.
Each of the new products are built around the Nolii Click Lock Couple Case system
Following its initial concept launch in 2017, Nolii has now introduced its first official range, which includes the Couple Case, Couple Fitness Band, Couple Battery systems, Loop cable and Duo Plug.
Each of the products has a clean, minimal design ? an aesthetic Nolii deliberately opted for in order to s...
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