Seattle start-up Nori is building an online marketplace that aims to incentivise people to capture carbon from the atmosphere.
It plans to upturn the current economic model that makes it more profitable for companies to emit carbon than to remove it.
"Nori is on a mission to reverse climate change by making it as simple as possible to pay people to remove carbon dioxide from the atmosphere," the company said.
Companies and individuals who want to erase their carbon footprints can buy captured atmospheric carbon via Nori's marketplace.
Above: Nori's online marketplace is designed to make buying and selling carbon removal more intuitive. Top: the company was co-founded by CEO Paul Gambill
Purchasers get certificates to prove they own the carbon and transactions are recorded using blockchain technology. Sellers sign contracts committing them to sequester the carbon for a minimum of ten years. "If we want people to do something they're not currently doing, the best way to get them to do it is by paying them," Nori CEO Paul Gambill told Dezeen.
"So what we need is a financial incentive for pulling carbon out of the air," he said. "That was really the germ of the idea that ended up becoming Nori."
Setting a price for captured carbon
Since its launch in 2017, the company has tried to demystify carbon removal, presenting the element as an exchangeable asset and allowing people to buy and sell it in an intuitive way.
Customers buy Nori Carbon...