Norm Architects used natural materials such as oak, clay, linen and travertine to create a jewellery showroom in Copenhagen informed by modernist artists' studios.
Located on Ny Østergade in the city's old town, the flagship store belongs to jewellery brand Dulong and features an open-plan layout broken only by a few existing cast-iron columns.
Dulong's flagship store features travertine tables and counters
Its "serene, soft and welcoming" interior is arranged much like a living room, with a curved sofa and round coffee table at its centre.
To enhance the sense of homeliness, the local firm opted for natural materials such as oak flooring, clay walls, travertine display tables and caramel-coloured suede and linen curtains.
The walls were finished with clay According to Norm Architects, the selection is intended to reflect the jewellery brand's "timeless and exclusive" pieces but was also inspired by the studios of great modernist artists such as Pablo Picasso, Henri Matisse and Romanian sculptor Constantin Brâncu?i.

The oak parquet flooring is original, while everything else, including the clay walls, has been added.
Burnished brass, glass and walnut feature as material accents across the store's lighting, as well as in the bespoke furniture pieces that were designed for the space by Norm Architects.
The studio kept the original oak parquet flooring
A colonnade stretches across the entire back wall of the store in a nod to the neoclassical architectu...