Denmark's Normann Copenhagen is set to become the latest furniture brand to launch a range of stationery and accessories, echoing strategies used by the fashion industry with its Daily Fiction collection (+ slideshow).
Normann Copenhagen's Daily Fiction collection will go on sale this summer and encompasses more than 200 small objects including notebooks, gift wrapping, stickers, pencil sharpeners, scissors, and a range of pens.

The products offer a more affordable alternative to buying furniture for consumers who are interested in design as style statement.
The name of the brand is intended to encourage buyers to create their own daily "story" about themselves through their choice of products, like choosing an outfit to wear.
"Personal style is more in focus than ever before," said the brand. "We tell our individual stories through fashion, music, food, art and interior design."

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"Whether your story is The Refined Story, The Feminine Story, The Creative Story, The Well Crafted & Classic Story or something completely different, Daily Fiction consists of a number of pieces that can be put together in countless ways," it added.

The concept for the Daily Fiction collection was developed in collaboration with Copenhagen-based design agency Femmes Régionales ? a company with strong roots in the fashion industry.
Fashion brands have long offe...