Tech company Nothing has made modularity and customisation two big selling points for its first budget-conscious phone, the CMF Phone 1, which was launched today.
The CMF Phone 1 is the first smartphone from Nothing's affordability-focused sub-brand CMF and retails from £209, making it less than half the price of Apple's entry-level iPhone SE.
As with all of Nothing's products, there is a focus on design and an ambition to inject a sense of fun and wonder into the product category.
The CMF Phone 1 comes in bright colours with changeable cases and accessories
The phone is partly modular, with a back cover that can be screwed off by the customer to change the coloured case and a port in one corner where accessories can be added.
Nothing also says that this will facilitate easy repairs, although it is not possible to simply swap out the internal components in blocks, as it is with the Fairphone, and they are mostly concealed by another layer of protection. The back of the phone also has what Nothing is calling an "engineer's aesthetic", with visible stainless steel screws that are intended to "lay bare how the smartphone is made".
The phone is style-driven with visible screws
There are four colour options and three accessories available on launch ? a fold-out stand, card holder and lanyard.
The phone runs Nothing OS 2.6, Nothing's modification of the Android operating system, which continues the brand's visual style and offers a monochromatic option.
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