Notpla is a biodegradable material designed "to make packaging disappear"
					Sustainable startup Notpla has created an edible, biodegradable packaging made from seaweed and plants that was designed to replace plastic.
Notpla's eponymous packaging has been shortlisted for this year's Dezeen Awards in the sustainable design category.
Notpla has been designed as an alternative to plastic
Its name is a shortening of "not plastic," referring to the fact that while it looks plastic, the product is actually made from seaweed and plants.
Branding agency Superunion coined Notpla's name as well as a visual identity for the startup. This includes an animated logo that resembles a vessel filling up with water that is only visible when "filled" ? as is the case with clear packaging.
Superunion created a visual identity for the startup "Notpla is a seaweed-based, sustainable packaging startup on a mission to make packaging as we know it disappear naturally," Superunion senior creative director Mark Wood told Dezeen.
"Every year, 8 million tonnes of plastic are dumped in the oceans. The world?s behaviours need to change when it comes to single-use plastic," he explained.
The material can be used to hold condiments
According to Notpla's designers, the material is entirely biodegradable and edible and can be composted at home in four to six weeks.
So far, the packaging has been used to create thin films and coating for cardboard takeaway boxes, as well sachets for condiments.
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