Oct Design Museum Shenzhen, Studio Pei-Zhu Building China, Guangdong Sheng Design
The Oct Design Museum : Shenzhen Building
New Chinese Architecture – design by Studio Pei-Zhu architects, China
page updated 4 Nov 2016 with new photos ; 11 Aug 2011
The Oct design museum in Shenzhen
The Oct design museum
Design: Studio Pei-Zhu, architects

Photos : Studio Pei-Zhu
The inspiration for the project comes from both the location being close to the bay and from the needs of the program, a surreal space for design exhibitions.

The Oct design museum focuses mainly on fashion shows, product design, and conceptual automotive shows. The goal was to create a space that is surreal to the subject matter but also transcendental in surrounding and feeling.
The design of the interior relies on a continuous white curving surface that casts no shadows and has no depth.
The result is a surreal borderless space that seems to go on into the infinite, similar to the feeling of a James Turrell installation. The effect is like being in a cloud or dense fog.

The building becomes a blank surreal background, with only small triangular windows scattered randomly, as if they were birds in flight.
Typically an automobile looks very heavy but in this limitless space it becomes weightless, letting its curves, shadows, and intense colors become the focal point of the show.

The first floor of the building holds the entry lobby and café, while the second and third is mainly exhibition space. Stor...