Off-white Flagship Store, Paris, French Retail Building, Parisian Shop Interior, Architecture Photos
Off-white Flagship Store in Paris
6 Jul 2021
Design: OMA
Location: 8 Rue de Castiglione, Paris, France

Photos by Benoit Florençon
Off-white Flagship Store, Paris Interior
Two blocks away from Place Vendôme, Off-White Paris occupies a 19th century corner building at the intersection of Rue de Castiglione and Rue du Mont Thabor. The space combines Parisian elegance with industrial rawness, rethinking Parisian high-end retail. A courtyard, a gallery and a market extend over three floors, gradually revealing to the visitor Off-White?s diverse identity. The design is by Rotterdam’s OMA

Under the arches of Rue de Castiglione is the store?s main entrance ? a semi-circular vestibule of corrugated glass ?which leads to the ground floor?s centerpiece: a reinterpretation of the typical Parisian courtyard, containing the women?s collection. Framed by arches inspired by the street?s portico, the courtyard?s walls and floors are cladded in white travertine. Sober and refined, the courtyard induces a calm and slow shopping experience but can also accommodate dynamic events such as fashion shows.
The entrance on Rue du Mont Thabor leads to what feels like a completely different store. Light blue walls and a black terrazzo floor, filled with AMO-designed freestanding furniture, showcase Off-White?s brand partnerships.

The store?s multifaceted identity is further reinforced by th...