Black-stained wooden surfaces are paired with herringbone floors inside Olaf Hussein's first store, intended to embody the "timeless design of the Modernism movement" (+ slideshow).
Originally established as an online brand, menswear label Olaf Hussein's first physical shop is called the The Fitting Room, and is located in Amsterdam.

Aiming to give online costumers a chance to physically interact with the brand and the products, the team at Olaf Hussein created a space to reflective of their design principles.

"We're a small team that designs everything for the brand ? from the clothing, to the labels, from website to packaging," art director Danie?l Sumarna told Dezeen.
"So the goal here was to translate the same brand aesthetic into an interior, integrating our fascination for Modernism without losing the integrity of the brand."
"We magically found this beautiful space on the ground level of a former early 17th century warehouse," added Sumarna, who was in charge of the interior design.
"Its 38-square-metre surface inspired us to give the store a clear purpose and role in our brand's architecture, which led to the idea of The Fitting Room."

Existing wooden ceiling beams, herringbone flooring, plants and comfortable furniture are all intended to give the store the feeling of a living room.

Black-painted plant pots, along with black-stained wood panels used to make up a clothing rack and fitting room partitions, wer...