OlssønBarbieri designs Snåsa water bottle and visual identity
Oslo-based design studio OlssønBarbieri has created the visual identity and bottle for water brand Snåsa, which is made from materials that are easy to recycle.
The Norwegian mineral water company asked the studio to "reflect a new idea of luxury" in both the bottle and visual identity.
In response, OlssønBarbieri has designed a glass water bottle that considers the needs of "a society where sustainability and social awareness is becoming the new luxury".
The studio also deliberately formed a strong connection between the bottle's shape and its graphic elements, which reference local indigenous culture.
"When it comes to the environmental impact of a product, especially bottled water, brands and the industry have a responsibility to help materials re-enter a closed cycle more easily," explained the design studio. "The choice of materials and production are as important as the brand story and values," they added.
The studio therefore chose to make the bottle using glass with a screw top aluminium lid, as both materials can be easily recycled.
Through close collaboration with a glass factory, the studio was able to spray-paint and screen-print directly onto the glass.
This alternative method of labelling means that the bottle can be directly recycled without the user having to remove a glued-on paper label beforehand.
The merging of coloured glass is inspired by an artisanal glass technique known as incalmo, which involves fusing...
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