OMA & Bengler Present PANDA, An Investigation of the Share Economy at the 2016 Oslo Architecture Triennale - architecture and design

OMA & Bengler Present PANDA, An Investigation of the Share Economy at the 2016 Oslo Architecture Triennale

PANDA, an exhibition by OMA & Bengler, opens today at the 2016 Oslo Architecture Triennale ? After Belonging.

PANDA gear. Image Courtesy of OMA & Bengler

PANDA, an exhibition by OMA & Bengler, opens today at the 2016 Oslo Architecture Triennale ? After Belonging.From the architect. PANDA investigates the accelerating influence of digital sharing platforms, their social and political implications, and pervasive impact on the built environment. In the early 2000s, the democratic spaces of the web were greeted as an alternative to centralized commercial and social structure; in 2007, after the financial landslide, the sharing gospel gave hope to those struggling to make a living.

PANDA installation. Image Courtesy of OMA & Bengler

The boom of ?sharing platforms? provided the private sphere with powerful market mechanics, enabling the fluid commodification of life. Flexible, web-scale human resourcing drew ?app freelancers? into the gig economy ? an unprecedented economic reactivation of latent human assets. A new labor force emerged, one obliged to hire itself out for ever-smaller jobs with no safety net, as companies profited handsomely. 

PANDA logo. Image Courtesy of OMA & Bengler

While sharing platforms employ organizational tools of savage power, masses are atomized ? strong-armed into unorganized negotiation.Crowds attack taxis and block streets as services are banned in countries around the world. Unrest is staged against app-based, short-term accommodation platforms and the conversion of entire buildings into de facto hotels. 
PANDA, a counter-organization for-profit platform in Forbes. Image Courtesy of OMA & Bengler

Airbnb listings from cities around the world. Image Courtesy of OMA & Bengler

PANDA is a counter-organizational platform, providing a tactical disruption-as-a-service toolkit, empowering app workers with the means to mediate terms with the platforms and their algocrat masters. That the service materialized out of Kinshasa is probably a fabrication. Skirting traditional venture capital cycles,

PANDA, map of discontent. Image Courtesy of OMA & Bengler

Map of discontent zoom. Image Courtesy of OMA & Bengler

it nevertheless emerged as a distributed, open source network of for-profit tactical nodes. Untraceable and decentralized, a system of vast data and self-regulating algorithmic control.PANDA is at once an act of resistance and a business opportunity, conceived within the cultural framework and space of new digital economic realms. It is the antibody of metastasizing platform capitalism.

PANDA action - Transnational Taxi flash-mob, Sao Paulo. Image Courtesy of OMA & Bengler

Propaganda campaign mediated from Uber. Image Courtesy of OMA & Bengler

Within mere months, PANDA experienced dramati...
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