A new service offers to help beauty brands reduce plastic waste by distributing their products in dissolvable and compostable refills.
The startup, called On Repeat, has developed "easy and cost-effective" refill packs that can be used for a range of different liquids, powders and balms.
The packs are made using materials that can be easily disposed of at home, including a non-toxic film that dissolves in hot water, a bio-based film that can be put in a compost heap, and FSC-certified cardboard.
As well as producing the packaging, the London-based company offers a complete packing and distribution service.
On Repeat's refills are packaged in materials that can be disposed of at home
The UK uses an estimated five million tonnes of plastic every year, nearly half of which is packaging. Yet a recent report from The British Beauty Council revealed that 91 per cent of consumers want their products to have less packaging and 88 per cent want to be able to refill their cosmetics. For On Repeat founder Micaela Nisbet, this was the impetus to start the business. She hopes to attract many different brands to sign up so that she can have a significant impact on reducing plastic waste.
"It needs to be big in order to effect proper change," she told Dezeen.
"We want to reach the broader market, not just the eco-hippy-mama market," she said. "For us to do that, the service needs to be super easy and cost-effective for both brands and consumers. Becaus...