One For Hundred plants 100 trees for every piece of wooden furniture sold
One for Hundred is a furniture brand based in Austria that produces more wood than it uses.
Founders Anna and Karl Philip Prinzhorn are aiming to disrupt the design industry with their environmentally conscious business, which sees them plant 100 new trees for every piece of wooden furniture that they sell.
Their collection, exhibited during Vienna Design Week, is made using only wood harvested from their own forest, located on the outskirts of the city.
"We know that the big dealers in Europe sell a lot of wood to manufacturers in China, especially oak wood, where it is then turned into veneered, often mass-produced and low-quality furniture,"Â Anna Prinzhorn told Dezeen.
"It is then shipped around the globe, where it might end up in one of the big discount furniture stores, maybe even near the forest where the whole process started," she continued. "This thought made me believe it is time to disrupt and change the way things are done in the furniture industry. We hope we can contribute to this change a tiny bit and offer people a different approach to buying their furniture."
One for Hundred's products include Bar X, a console table featuring crisscrossing legs, and Join, an extendable dining table.
Shadow is a sideboard featuring slatted sliding doors, which create geometric panels when they overlap. There is also a suspended shelving system called Ribbon, and the matching Yogi bench and table inspired by traditional Austrian farmers' kitc...
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